Product pricing
Cost is $100 and markup is 30%.
Selling price is $130.
A quick way to test whether the final price still feels competitive.
Markup Calculator
Use this when you already know your cost and need a selling price that leaves enough room for profit.
Inputs
Markup Calculator
Find the right selling price from your cost and target markup.
Results
Your price breakdown
Change the markup rate and the results update instantly.
Markup amount
$30.00
Extra amount added to cost.
Selling price
$130.00
What you can charge before tax.
Margin
23.08%
Profit share of the final price.
Quick take
A quick read before you calculate
Use this when you already know your cost and need a selling price that leaves enough room for profit.
Formula
Markup formula
Examples
2-3 real scenarios to make the result easier to trust.
FAQ
Clear answers to the questions people usually ask first.
Formula
Markup formula
Markup amount = Cost × Markup rate. Selling price = Cost + Markup amount. Margin = Markup amount ÷ Selling price × 100.
It helps you build a price from the bottom up instead of guessing what the market will accept.
Examples
Higher margin item
Cost is $75 and markup is 60%.
Selling price is $120.
This helps when the product needs to carry more overhead per sale.
Service quote
Cost is $250 and markup is 20%.
Selling price is $300.
A simple starting point for a quote before you check market fit.
When to use
Use it when pricing a product, quoting a service, or checking whether a target margin is realistic.
Common mistakes
- Mixing markup and margin as if they were the same thing.
- Forgetting to include all direct costs before adding markup.
- Rounding the selling price too early and losing part of the margin.
FAQ
Why does my margin look lower than my markup?
Because margin is measured against selling price, while markup is measured against cost.
Can I use this for services?
Yes. It works well for quoting services when you know your internal cost base.
Next step
Need the invoicing side too?
QuickBooks or Xero can help you connect quotes, invoices, and actual costs so your markup stays realistic.
Revisit the price whenever cost or margin targets change.